Montessori School of Northern Virginia

The Challenge

Creating print material that complemented the existing brand while expanding the message behind the newly designed collateral pieces.

My Solution

I was able to show the client two significantly different approaches for the cover of their Viewbook. The first concept utilized an existing image—per the client’s request; the second was a departure which I felt better exemplified the sense of wonder and discovery they were after. The client agreed and, working collaboratively, we identified the subjects to be used in a custom photoshoot.